Thinking of opening a dollar store or want to explode your existing dollar store profits? Then this is for you... "Revealed...The Truth Of How This Mom And Pop Dollar Store Went From "Be Ready To Have Your Whole View Of Dollar Stores Changed For Ever
From the desk of Bob Hamilton Howdy, My name is Bob Hamilton and I know exactly what you're going through with your dollar store dream, because I've already gone through it, too. I created a dollar store from the ground up with no previous experience. Yet, within less than three years of starting, my store was generating annual sales close to one million dollars. So I know full well what it is like to be standing at the base of a massive mountain range and knowing you're going to have to climb that forbidding mountain before you can get to your dream on the other side. Then there's the awful dilemma of deciding whether you should really leave the comfort zone of a regular paycheck to finally follow your dream of financial freedom and independence, before it's too late. And then ... ... when you've finally taken the plunge and the honeymoon is over, there's an avalanche of problems threatening to bury you... everything from deciding how to improve and increase your inventory to keeping a lid on ever spiraling costs. You see, running a business isn't a walk in the park, no matter how experienced you are. But it's ten times worse when you start out, because of all the learning curves you have to go through -- and you'd better master those skills pretty darn quick, or your business will suffer badly! Then it begins to dawn on you... perhaps your old boss wasn't so stupid after all. The trouble is, unless you're very careful starting out, you can easily fall prey to every expert, or pseudo-expert around, so you end up believing no one. Some people have an obvious agenda, perhaps they really want to supply your store, so won't be giving you unbiased advice about other suppliers. And others really know so little about the business - taking their advice would be like taking singing lessons from a frog. Then there are the high-priced consultants! True, not all consultants are bad, in fact we eventually did find a good one (and, boy, did we pick his brains!) Maybe we were just plain lucky because as a general rule, you have to be very wary before parting with the big bucks to consultants. If any of that sounds familiar to you, it's because I've already trodden the same lonely road to dollar store success. Actually, it wasn't all that lonely because I had two of the best partners a man could have right along side me, every step of the way: my wife and my daughter, Jenny. Between us we devoured every book and magazine we could find on the dollar store business and I personally interviewed successful dollar store owners all over the USA and Canada. All that research armed us well for the white-knuckle, roller-coaster ride of actually launching our own store. Thankfully, we came out the other side with a thriving store that clocked up sales of $556,895.55 in just the first nine months of operation. And, in the second full year, annual sales of $959,324.81 were achieved. In fact, so successful did we become other store owners gradually got to hear of our success and started to ask what our secret was! Now this presented us with a bit of a dilemma... Of course we wanted to help these guys who were struggling. But, heck... they were also our competitors! But, on the other hand... ... it made us realize there was a massive thirst for good, trustworthy, practical information from someone who had actually been at the sharp end of the dollar store business and actually managed to find the gold. So, Jenny and I decided if we sold our thriving "million dollar" store, we would no longer have to be guarded about what we revealed to our competitors. In fact, we could produce a really comprehensive, no-holds-barred, step-by-step master blueprint for dollar store success to lead other dollar store owners and would-be dollar store owners directly to the same success and satisfaction we had found. So we sold our thriving store for a very handsome profit -- just like you'll be able to do, later. Then another thought struck us... We originally had the idea (once we'd taken a well deserved holiday on some of the sale proceeds) of getting an office in downtown Portland and setting up a dollar store consultancy with a difference, because our USP would be "The truth, the whole truth and nothing but the truth". We did a few consultations when Jenny had an even better idea... Instead of one to one consultations for people in our immediate area of Oregon or for those willing to travel to meet us, we could put down every bit of useful knowledge and every handy tip we had gleaned over these long months of hard work, tears and finally joy in book and audio form, so that the good folks in every state of the Union (and Canada) could profit from it. So that's what we've done and here's the result...
So let me take you by the hand and lead you past the smoking ruins of other dollar stores, that barely got off the launch pad and past all those tired looking outfits that just "get by" and on up to the bright penthouse lifestyle that sales approaching one million dollars can give you. It's a quick and easy trip when you have a time-served, experienced guide like me to help you. Here's just a tiny taste of what you are about to experience... * The best way to advertise your store. (This method pulls in hundreds of new customers, yet need not cost you a single penny!)Page 23. * How to choose your perfect employee. (Taking care over this will repay you BIG TIME.) Page 25. * The "Golden Arches" method of increasing profits you can use too. (You'll be amazed how practicing this simple habit regularly will explode your bottom line.) Page 27. * The key decision you need to make about your store. (Get this wrong and it could cost you thousands!) Page 30. * Building your own "A Team". (These guys will pay for themselves again and again.) Page 31. * The one vital expense you should be happy to pay. (Don't be tempted to neglect this because it can transform your business.) Page 36. * The one vital clause you might never think about, but which you MUST try to include in your lease. (This could protect you from a launch-pad disaster.) Page 37. * Creating a checklist of priorities. (Professional pilots never take off without an extensive pre-flight checklist - and nor should you.) Page 38. * Keeping a tight rein on your start up costs. (Make sure unexpected expenses don't hit you unexpectedly, like an express train on a dark night.) Page 46. * The three major costs. (Keeping on top of these is absolutely vital.) Page 54. * The balancing act of correct labor costs. (This is the vital key to a profitable business.) Page 57. * Ten traps to avoid. (Use our experience to neatly side-step the ten serious mistakes we nearly made.) Page 60. * The customer is always right. (Find out what they really want by taking a peek at our Customer Feedback Logs.) Page 75. * The Dollar Store Success Interviews. (Our rapid rise to profit was due to our diligent research. We interviewed successful owners of stores all over USA and Canada. Now you can discover the secrets they revealed.) Page 81. * The brutal truth about marketing. (Even the "experts" got this wrong ... yet we still managed to pluck victory from disaster.) Page 85. * 18 reasons to sell more. (How to keep the buzz alive.) Page 86. * Ready To Use Checklists. (Turn your store into a well-oiled machine quickly and easily with our battle-tested checklists you simply print out and use.) Pages 88-100. * The vital secrets of merchandising and display. (These dark arts can make or break your business.) Page 101. * The vital key to making money from expensive stock. (This works like gangbusters for high cost items like household cleaners.) Page 103. * End caps and how to maximize sales with them. (We had 40 end caps and here's what we did to maximize returns.) Page 105. * The most profitable square footage in the store. (Concentrating on impulse sales here pays massive dividends.) Page 106. And there's more... Because I've also created a MP3 for you, so you can listen to it on your computer or burn it to a CD and get up to speed on the basics of your dollar store while you are in your car -- or simply relaxing.
Let me read your mind ... I guess you're thinking, "Hey, Bob, this looks like you've done a really thorough job here, so I guess this costs a packet, huh?" Certainly both Jenny and I have gone to a great deal of trouble to put down everything of value we picked up in our early, stressful, experience-rich days, but there's a big cost saving for you here, which I'll get to in just a moment. But first let me put your mind at rest about something else... ... because I guess there's something else on your mind, even more pressing, isn't there? And it's this: because you're also wondering that it obviously worked for Jenny and Bob, but how do you know it will work for you? That's easy to answer. Give the Tool Kit a thorough test drive. Check out what we tell you and see if it isn't right on the money. Remember, we went from zero to annual sales of close on one million dollars in sales in the space of just 33 months - start to finish! So, we know we are giving it to you straight (unlike a lot of other rogues we met, when we were in the same position you are now). It means you're effectively getting to try everything for free. And I insist that if you don't feel we've given you the really best information you can possibly lay your hands on -- at any price -- you must immediately ask for a full and friendly refund. Okay? You see, I'm happy to take all the risk off your shoulders and put it on mine, because I know what I am telling you really does work like gangbusters -- as you'll soon discover. And if you think that's really good news... you ain't seen nothing yet. Remember I told you we originally started off helping other store owners and would-be store owners with bits of advice and then we gradually began to do more and more consultant work? Well once we had cashed in our store for a very handsome profit (just like you can too someday if you want), we did start to offer formal consulting to a few selected folks living in the immediate Pacific Northwest area. And I have to tell you, those guys were very happy with our advice. But then Jenny had the great idea of making the information in book and audio form to reach far more people. So, because of that, you get the biggest bargain of your life. Because instead of your having to take time off work, book a hotel up here and get on a plane (not to mention giving your credit card a whack for five grand) you can get everything you'd get from me if we were sitting right there, face to face, PLUS you get these added advantages too ... * No need to miss half of what I say because you are furiously scribbling notes you haven't got a prayer of deciphering later, anyway. * No need to get dressed up on my account, because this information works just as well if you are reading it sitting in your pajamas, a cold drink at your elbow. * You can re-read anything you want, as many times as you want, all in the comfort of your favorite couch. Stop at any time and come back to it later. And despite these great advantages, this program -- which will show you every worthwhile trick in the pack to maximize your chances of success well beyond your wildest dreams -- will cost you less than a hundred bucks... just $97. Well, that was the plan, anyway ... You see, Jenny is a bit of an internet nut, so she realized we would save ourselves a whole heap of work -- and reach an even bigger audience -- if we skipped the printing and posting and made it all available on the internet as an instant download. So that means two more great benefits for you... * You can be starting on these insider secrets minutes from now, because downloading is a real snap. And here's some even better news... * We're also happy to pass on to you all what we have saved on paper, printing and inventory, as well as shipping and handling. So your cost drops by a full thirty bucks to just $67. Actually, the price is irrelevant, because just by using a single tip from the hundreds we've lined up for you, to slash costs or explode your sales, you'll probably see your tiny investment in this insider knowledge repaid a hundredfold. Please note you will need Adobe Reader/Acrobat in order to read these files. You may download a free copy at www.adobe.com And there's more... When we were doing the dollar store consulting, I wrote some guides to give to clients as they left to supplement what they learned. Now we're on the internet with this, I did have the idea of making these into a separate international version, because there's a lot of good stuff there that would apply to similar stores in other countries. But that's for later. Right now I'm going to try a test and see if it helps more folks in the US and Canada. So here's what I will do for the next few lucky people ... Free gold! If you grab my Dollar Store Insider Guide for just $67, then you've got yourself an even better bargain, because you also get all these VIP goodies as well ...totally free of charge! Please note you will need Adobe Reader/Acrobat in order to read these files. You may download a free copy at www.adobe.com VIP Bonus #1 "Bob's Little Black Book of The Best Dollar Store Suppliers You'll Ever Find" value $37
The secret of big retail profits is buying great merchandise at rock bottom prices. So this little gem will get you right to the gold, in the fastest possible time! It's information I would have killed for, when I started. This book doesn't just contain the names, phone numbers and the web site address (where they have one) of 173 dollar store suppliers... it contains full details of THE 173 BEST dollar store suppliers I located by painstaking research and then used to power my way up to nearly ONE MILLION DOLLARS in sales. It contains no less than 56 dollar, discount and store suppliers. PLUS 51 closeout, liquidation and auction sources AND 66 gold mines of great miscellaneous merchandise. You'll find this list beyond price, because it will save you a ton of wasted cash, as well as months of heartache and wasted time. Yet it's yours FREE when order this package. VIP Bonus #2"Operation Moneysuck - Slashing Your Costs To The Bone And Exploding Your Profits" value $27
Every CEO worth their salt knows the fastest and most effective way to boost profits is to cut costs. So here are my hard-won, practical secrets you can use right away to slice through your costs, like a hot knife through butter. * The right way to purchase your merchandise. Page 9. * Creative tips and dirty tricks to buying right. Page 10. * How a tiny cost cut adds up to thousands. Page 11. * Crush your unit cost - the street-smart way to scoop up quantity discounts. Page 15. * Where to wield your cost cutting knife to best effect. Page 18. * The art and science of stamping down on freight costs - despite sky high gas costs. Page 20. * How to fill your store with merchandise - for less than wholesale. Page 22. * How to slash costs with a buy and go business. Page 24. * The art and skill of minimizing inventory costs while maximizing sales. Page 25. * How to become a wizard at sourcing merchandise. Page 27. And that's not all, because I've also created a MP3 audio recording for you, so you can listen to it on your computer or burn it to a CD and get up to speed on the basics of your dollar store while you are in your car -- or simply relaxing. VIP Bonus #3 "Bob's Insider Guide To Homing In Like A Cruise Missile On Your Sales Targets" value $27.
This 72 page blueprint to successful dollar store ownership is crammed with no less than 40 insightful tips to rocket your sales, while hammering down on your costs and exploding your profits. Here's just a tiny taster of what you get ... * How to be certain you carry the right products. Tip #1. * Million dollar customer retention. Tip #2. * Little things make a big difference. Tip #5. * How to make customers come back - often. Tip #7. * The sure fire way to increased sale volumes. Tip #11. * Million dollar diversification. Tip #12. * Lighting a fire under your employees. Tip #16. * Managing your suppliers for more profits.Tip #20. * The secrets of increasing average sale size. Tip #27. * The four key relationships for success. Tip #29 * Where success is a mystery. Tip #30. * How to keep your finger firmly on the pulse of business. Tip #33. * How to avoid losing customers fast. Tip #35. * How to start a buying frenzy! Tip #37. * How to deal with slow moving and excess inventory. Tip #39 * Welcome to the 21st Century! Tip #40. And there's even more ... because I'm also giving you a MP3 audio recording with no less than fifty quick and easy (and very effective) marketing tips for your store. Listen to it on your computer or burn it to a CD and get up to speed on the basics of your dollar store while driving in your car -- or simply relaxing. VIP Bonus #4 "How To Maximize The Benefits Of Trade Shows To Advance Your Business" value $17.
Attending and getting great value from trade shows should be an integral part of your business plan. So here's how to get the maximum mileage from each event! * Quick and easy networking. Page 8. * Locking into current trends. Page 10. * How to slash merchandise costs. Page 12. * Perfect preparation for perfect results. Page 14. * Your trade show itinerary. Page 17. VIP Bonus #5 "Your "First Order" Workbook" value $17.
I paid a truckload of greenbacks for this information - but you don't have to, because my detailed workbook will walk you, step-by-step, through the fraught business of merchandising your store for the very first time, complete with 14 ready to use lists to save you hours of frustration... just print them out and go!. Here's some of the vital secrets ready and waiting for you... * How much to allow for merchandise per square foot of store. Page 4. * How much to spend on each type of merchandise. Page 5. * 14 Ready to use lists - just fill in the amounts to keep on top of what you order. Pages 7-28. VIP Bonus #6 "Your Lightening Quick Start Guide" value $27.
Once you decide to open your dollar store, the meter starts running! So the sooner you get money coming in the happier you'll be. So here's a final -- and one of the most valuable -- gift to you... a comprehensive 43 page step-by-step guide to a lightening quick launch of your first dollar store. Here's what's waiting for you inside... * First things first. Page 6. * Ten vital things you must do before you open your doors. Page 7. * Your store footprint and how to allocate merchandise for best results. Page 10. * How to get great deals on store fixtures. Page 17. * The smart way to time your merchandise deliveries. Page 23. * Your seven-point merchandise handling and storage equipment list. Page 24. * The vital secret of success with your dollar store. Page 31. * How to write a press release for some great publicity. Page 33. * How to fill your store with merchandise in the fastest possible time and at the lowest possible cost. Page 35. * Finally... D-Day and your grand opening event battle plan. Page 41. Taken together, the whole 100+ page "Insider Guide" PLUS the six bonus books and the three audio sessions built into a complete University MBA In Successful Dollar Store Ownership. So, just imagine how it will be when you graduate ... ... the deep pride you'll feel when your Grand Opening Day arrives - far faster and easier than you ever dreamed possible, thanks to all the great tips and shortcuts I'm going to reveal in this package. And imagine the elation you'll experience as the first customers step into your store and you hear their excited comments. Right then, you can mentally give yourself a pat on the back for having the good sense to take my advice. But there's more joy to come... As those first few days pass safely without a hitch, your warm feeling of quiet, relaxed confidence will grow, as you effortlessly handle all the inevitable minor teething problems and your realize you really are ready and able to deal with anything thrown at you, thanks to all the distilled wisdom I've put in your package. You see, although owning any business can be a lonely path to travel, you'll be armed with your secret weapon: this package, nestling on a shelf in your office, ready to be pulled out and consulted at any time, night or day. Your 24/7 A Team. And all you need do to recruit your personal A Team is to simply click the button below. Processing is swift and simple and -- just minutes from now -- you'll be delving into all the many secrets I have for you. You'll start to relax as your doubts and fears about the project rapidly melt away, as you see battle tested tip after battle tested tip on page after page. I can tell you from personal experience there are few projects as satisfying as seeing your dollar store thriving -- as you'll soon discover for yourself. I'm really looking forward to adding your success story to the many others we already have. Here's to your overwhelming dollar store success,
Bob Hamilton Please note you will need Adobe Reader/Acrobat in order to read these files. You may download a free copy at www.adobe.com P.S. This whole package (including all nine bonuses) is tremendous value at just $67. If you only use one single tip to cut your costs by one single penny per unit, you will still get a wonderful return on your investment. And there are tons of tips, advice and ideas waiting for you here! P.P.S. Would you go into bear country without a gun for protection? I don't think so! Yet there are bears, disguised as consultants and "experts", prowling dollar store country. So doesn't arming yourself with these insider secrets make real good sense -- particularly when you can check out all the information I've got for you, totally without any risk (try getting your fat fee back from some consultant who gave you bad advice). P.P.P.S. Remember, I've taken all the risk off your shoulders, so the only possible way you can lose on this is by denying yourself the chance to examine and profit from all the secrets I have for you. P.P.P.S. Right now, hundreds of other potential dollar store owners are being alerted to this amazing offer. And many are deciding this package is exactly what they need to guarantee their dollar store success and they are ordering and downloading the product right now.
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