"Revealed...The Truth Of How This Mom And Pop Dollar Store Went
From Zero To $959,324.81 In Just 33 Months!"

"Be Ready To Have Your Whole View Of Dollar Stores Changed For Ever
- This Really Is Powerful Stuff!"

From the desk of Bob Hamilton
Date:

Howdy,

My name is Bob Hamilton and I know exactly what you're going through with your dollar store dream, because I've already gone through it, too. I created a dollar store from the ground up with no previous experience. Yet, within less than three years of starting, my store was generating annual sales close to one million dollars.

So I know full well, how it seems like you're standing at the base of a massive mountain range and you know you're going to have to climb that forbidding mountain before you can get to your dream on the other side. Then there's the awful dilemma of deciding whether you should really leave the comfort zone of a regular paycheck to finally follow your dream of financial freedom and independence, before it's too late. And then ...

... when you've finally taken the plunge and the honeymoon is over, there's an avalanche of problems threatening to bury you... everything from deciding how to improve and increase your inventory to keeping a lid on ever spiraling costs.

You see, running any business isn't a walk in the park, no matter how experienced you are. But it's ten times worse when you start out, because of all the learning curves you have to go through -- and you'd better master those skills pretty darn quick, or your business will suffer badly! 

Then it begins to dawn on you... perhaps your old boss wasn't so stupid after all.

The trouble is, unless you're very careful, starting out, you can easily fall prey to every expert, or pseudo-expert, around, so you end up believing no one. Some people have an obvious agenda, perhaps they really want to supply your store, so won't be giving you unbiased advice about other suppliers. And others really know so little about the business - taking their advice would be like taking singing lessons from a frog.

Then there are the high-priced consultants! True, not all consultants are bad, in fact we eventually did find a good one (and, boy, did we pick his brains!) Maybe we were just plain lucky because, as a general rule, you have to be very wary before parting with the big bucks to consultants. 

If any of that sounds familiar to you, it's because I've already trodden the same lonely road to dollar store success. 

Actually, it wasn't all that lonely, because I had two of the best partners a man could have right along side me, every step of the way: my wife, Jean, and my daughter, Jenny. Between us, we devoured every book and magazine we could find on the dollar store business and I personally interviewed successful dollar store owners all over the USA and Canada.

All that research armed us well for the white-knuckle, roller-coaster ride of actually launching our own store.

Thankfully, we came out the other side with a thriving store that clocked up sales of $556,895.55 in just the first nine months of operation. And, in the second full year, annual sales of $959,324.81 were achieved. 

In fact, so successful did we become, other store owners gradually got to hear of our success and started to ask what our secret was!

Now this presented us with a bit of a dilemma...

Of course we wanted to help these guys who were struggling. But, heck... they were also our competitors! But, on the other hand ...

... it made us realize there was a massive thirst for good, trustworthy, practical information from someone who had actually been at the sharp end of the dollar store business and actually managed to find the gold.

So, Jenny and I decided if we sold our thriving "million dollar" store, we would no longer have to be guarded about what we revealed to our competitors. In fact, we could produce a really comprehensive, no-holds-barred, step-by-step master blueprint for dollar store success to lead other dollar store owners and would-be dollar store owners directly to the same success and satisfaction we had found.

So we sold our thriving store for a very handsome profit -- just like you'll be able to do, later. Then another thought struck us...

We originally had the idea (once we'd taken a well deserved holiday on some of the sale proceeds) of getting an office in downtown Portland and setting up a dollar store consultancy with a difference, because our USP would be "The truth, the whole truth and nothing but the truth".  We did a few consultations when Jenny had an even better idea...

Instead of one to one personal consultations for people in our immediate area of Oregon or just people willing to travel to meet us, we could put down every bit of useful knowledge and every handy tip we had gleaned over these long months of hard work, tears and finally joy in book and audio form, so that the good folks in every state of the Union (and Canada) could profit from it.

So that's what we've done and here's the result...

So let me take you by the hand and lead you past the smoking ruins of other dollar stores, that barely got off the launch pad and past all those tired looking outfits that just "get by" and on up to the bright penthouse lifestyle that sales approaching one million dollars can give you. It's a quick and easy trip when you have a time-served, experienced guide like me to help you.

Here's just a tiny taste of what you are about to experience...

* The best way to advertise your store. (This method pulls in hundreds of new customers, yet need not cost you a single penny!). Page 23.

* How to choose your perfect employee. (Taking care over this will repay you BIG TIME). Page 25.

* The "Golden Arches" method of increasing profits, you can use too. (You'll be amazed how  practicing this simple habit regularly will explode your bottom line). Page 27.

* The key decision you need to make about your store. (Get this wrong and it could cost you thousands!). Page 30.

* Building your own "A Team". (These guys will pay for themselves again and again). Page 31.

* The one vital expense you should be happy to pay. (Don't be tempted to neglect this because it can transform your business). Page 36.

* The one vital clause you might never think about, but which you MUST try to include in your lease. (This could protect you from a launch-pad disaster). Page 37.

* Creating a checklist of priorities. (Professional pilots never take off without an extensive pre-flight checklist - and nor should you). Page 38.

* Keeping a tight rein on your start up costs. (Make sure unexpected expenses don't hit you unexpectedly, like an express train on a dark night). Page 46.

* The three major costs. (Keeping on top of these is absolutely vital). Page 54.

* The balancing act of correct labor costs. (This is the vital key to a profitable business). Page 57.

* Ten traps to avoid. (Use our experience to neatly side-step the ten serious mistakes we nearly made). Page 60.

* The customer is always right. (Find out what they really want by taking a peek at our Customer Feedback Logs). Page 75.

* The Dollar Store Success Interviews. (Our rapid rise to profit was due to our diligent research. We interviewed successful owners of stores all over USA and Canada. Now you can discover the secrets they revealed). Page 81.

* The brutal truth about marketing. (Even the "experts" got this wrong ... yet we still managed to pluck victory from disaster). Page 85.

* 18 reasons to sell more. (How to keep the buzz alive). Page 86.

* Ready To Use Checklists. (Turn your store into a well-oiled machine quickly and easily with our battle-tested checklists you simply print out and use). Pages 88-100.

* The vital secrets of merchandising and display. (These dark arts can make or break your business). Page 101.

* The vital key to making money from expensive stock. (This works like gangbusters for high cost items like household cleaners). Page 103.

* End caps and how to maximize sales with them. (We had 40 end caps and here's what we did to maximize returns). Page 105.

* The most profitable square footage in the store. (Concentrating on impulse sales here pays massive dividends). Page 106.

And there's more...

Because I've also created a MP3 for you, so you can listen to it on your computer or burn it to a CD and get up to speed on the basics of your dollar store while you are in your car -- or simply relaxing.

Let me read your mind ...

I guess you're thinking, "Hey, Bob, this looks like you've done a really thorough job here, so I guess this costs a packet, huh?"

Certainly both Jenny and I have gone to a great deal of trouble to put down everything of value we picked up in our early, stressful, experience-rich days, but there's a big cost saving for you here, which I'll get to in just a moment. But first let me put your mind at rest about something else...

... because I guess there's something else on your mind, even more pressing, isn't there? And it's this: because you're also wondering that it obviously worked for Jenny and Bob, but how do you know it will work for you? That's easy to answer.

Give the Tool Kit a thorough test drive. Check out what we tell you and see if it isn't right on the money. Remember, we went from zero to annual sales of close on one million dollars in sales in the space of just 33 months - start to finish! So, we know we are giving it to you straight (unlike a lot of other rogues we met, when we were in the same position you are now).

It means you're effectively getting to try everything for free.

And I insist that if you don't feel we've given you the really best information you can possibly lay your hands on -- at any price -- you must immediately ask for a full and friendly refund. Okay?

You see, I'm happy to take all the risk off your shoulders and put it on mine, because I know what I am telling you really does work like gangbusters -- as you'll soon discover.

And if you think that's really good news... you ain't seen nothing yet.

Remember I told you we originally started off helping other store owners and would-be store owners with bits of advice and then we gradually began to do more and more consultant work? Well once we had cashed in our store for a very handsome profit (just like you can too someday if you want), we did start to offer formal consulting to a few selected folks living in the immediate Pacific Northwest area. And I have to tell you, those guys were very happy with our advice.  But then Jenny had the great idea of making the information in book and audio form to reach far more people.

So, because of that, you get the biggest bargain of your life. Because instead of your having to take time off work, book a hotel up here and get on a plane (not to mention giving your credit card a whack for five grand) you can get everything you'd get from me if we were sitting right there, face to face, PLUS you get these added advantages too ...

* No need to miss half of what I say because you are furiously scribbling notes you haven't got a prayer of deciphering later, anyway.

* No need to get dressed up on my account, because this information works just as well if you are reading it sitting in your pajamas, a cold drink at your elbow.

* You can re-read anything you want, as many times as you want, all in the comfort of your favorite couch. Stop at any time and come back to it later.

And despite these great advantages, this program -- which will show you every worthwhile trick in the pack to maximize your chances of success well beyond your wildest dreams -- will cost you less than a hundred bucks... just $97. Well, that was the plan, anyway ...

You see, Jenny is a bit of an internet nut, so she realized we would save ourselves a whole heap of work -- and reach an even bigger audience -- if we skipped the printing and posting and made it all available on the internet as an instant download. So that means two more great benefits for you...

* You can be starting on these insider secrets minutes from now, because downloading is a real snap. And here's some even better news...

* We're also happy to pass on to you all what we have saved on paper, printing and inventory, as well as shipping and handling. So your cost drops by a full fifty bucks to just $67. Actually, the price is irrelevant, because just by using a single tip from the hundreds we've lined up for you, to slash costs or explode your sales, you'll probably see your tiny investment in this insider knowledge repaid a hundredfold.